Last week Indian Motorcycle announced a collaboration with London’s iconic Bike Shed Motorcycle Club to launch a lineup of lifestyle apparel. The threads purportedly celebrate ” motorcycles, motorcycle culture, and the soon-to-open Bike Shed Los Angeles destination.”
The Bike Shed, in case you didn’t know, has become kind of a big deal since its launch in 2011 as a London-based hangout and show promoter for the motorcycling community, heavy on moto culture and lifestyle vibes. The spot has become an integral part of the latest custom scene and is ready to branch out; a new outpost will soon be opened in downtown Los Angeles’ Arts District. It’ll be the second location for the Bike Shed Motorcycle Club and its first in the US. and it’ll be huge — 30,000-square-feet huge, with a full-service restaurant, café, lounge, barbershop, tattoo studio, events space and retail emporium. All the things, the owners say, they hadn’t been able to squeeze in at the Shoreditch, UK location.
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As for Indian, you can’t blame them for wanting a piece of that action. “We’re proud to collaborate with Bike Shed on this apparel collection and celebrate our love for motorcycles and motorcycle culture,” said Reid Wilson, Vice President of Indian Motorcycle. “When we found out Bike Shed was opening a clubhouse in the U.S., we knew we wanted to get involved.” There’s no official date for the LA opening, but we’ve heard autumn of 2020 as a likely target.
So what can we expect from the co-branded clothing line? The usual stuff it seems: a fairly basic range of men’s and women’s shirts and hats, along with an exclusive BSMC x Indian Motorcycle sweatshirt and riding jersey. An interesting bit in the press release was the fact that Indian and Bike Shed tapped renowned Brat Style bike guru and vintage racing fanatic Go Takamine to help launch the collection. The included images of Go racing his old Scout classic in the dirt are true gems.
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The exclusive Indian Motorcycle and Bike Shed Motorcycle Club apparel can be found at select retail locations and online at IndianMotorcycle.com and TheBikeShed.cc.